| Sense in the City Issue 9, August 15,2006 Page 1 |
| Secrets of the Honey Bee: Spiral Dynamics of Association Change August 15, 2006, © Marilyn Hamilton PhD CGA What can Professional Associations learn from the habits of the honey bee and the spiral dynamics of human emergence? Over the past decade, Professional Associations have been transforming themselves. Most started as organizations who set standards of practice. Then they committed to developing and maintaining professional competencies. Now many organizations are nurturing networks of relationships in a community of practice and even incubating change and innovation at the global level. Have associations just been flitting from flower to flower seemingly as unintentional as the lone honey bee? Or is there some deeper pattern that underlies the sustainability and natural evolution of associations? Are associations on a never ending quest? Clare W. Graves was the psychologist who researched and discovered the system of human values, change and leadership, co-developed by Don Beck into what is now called Spiral Dynamics Integral. Graves discovered that humans tend to alternate between “express” self stages of existence (where the individual has the locus of control) and “sacrifice” self stages of development (where the group has the locus of control). The dominance of self or group is what gives each culture and/or era its characteristic values, behaviors, rituals and practices. The underlying reason for the change of cultures across time turns out to be the changes of the life conditions supporting the human culture. History teaches us that as those conditions have complexified over time, people have responded by creating more and more complex cultures, ranging from families, clans, kingdoms, city-states, nations, multi-national treaties/pacts/leagues, right up to global organizations/alliances. (It should be noted that on an individual level, within an individual life cycle the same pattern of progressive complexity emerges, alternating between express self and sacrifice self stages of individual development.) Spiral Dynamics Integral uses a set of colour codes to identify the different stages of cultural emergence. Life conditions change, because of the interaction of the culture with landscape, climate, ecology, and/or other groups of people (ie. cultures). Ironically in order to survive, the culture is forced to adapt or die. Survival is each culture’s (and species) ultimate goal. Perhaps survival is also a clue to why Associations change? Returning to our friend the honey bee, we can really only understand the bee’s behavior, and discern its lessons for associations, if we grasp that the beehive has a survival strategy. A beehive must produce 40 pounds of honey per year in order to survive. The survival strategy that the beehive has evolved depends on the performance of five roles: conformity enforcer, diversity generator, inner judge, resource shifter and intergroup tournament player. It turns out that about 90% of the bee hive are conformity enforcers (CE). They tend to fly to the same patch of flowers where they find abundant pollen. When these CE bees return to the hive with a full load of pollen, “dancing the directions” to the patch of flowers so other CE bees can match their productivity, the inner judges reward them with bee fuel (fill up their bee “gas tanks”) so they can return to the field for another load. Meanwhile, it is the nature of diversity generator (DG) bees (only 5% of the hive) to fly to other sources of pollen. They return to the hive where they are equally refueled for achieving their goals (but notice the DG’s are successful because they demonstrate behavioral flexibility -- they use a multiplicity of bee “maps” different than those used by the CE bees). Given that any patch of flowers, has a limited amount of pollen, eventually the CE bees return with less and less of a full load. The inner judges recognize this lower production by withholding bee fuel; ie. they shift resources. This changes the state of the CE bees so that they no longer dance with sufficient energy to signal their CE siblings to return to the depleted field of flowers. In this “depressed state” the CE bees finally notice the only bees who are “fully charged” are their DG peers – who, fully fuelled, energetically “dance” directions to the new source of supply. Finally the CE bees, whose life conditions have changed sufficiently to motivate them to change their behavior, fly in the direction indicated by the DG bees. Thus, in the bee community, both conformity enforcers and diversity generators are vital to survival. Additionally, it should be noted that the hives in other fields are engaged in the same survival strategies and are co-creating competitive life conditions that amount to intergroup tournaments amongst the hives. This is the way that bees have naturally evolved to ensure the survival of their hives and their species. The pattern of emergence in human communities seems to follow a similar sequence. We might think of the conformity enforcers as similar to cultures, eras or stages where the values of the group are enforced; and the diversity generators as similar to the cultures when the values of individuals are enforced. Over time, we realize that both the human stages influenced by DG’s and those influenced by CE’s are vital to the long term survival of the human species. We can also see, in response to the increasing complexity of life conditions, that each culture emerges a greater complexity of community expression. The culture’s rules, laws, rituals, structures, roles, learning competencies, assets and physical capacities are integral outcomes and expressions of the relationship between the group and the individual, as complexity increases. The relationship is dynamic, because life conditions are dynamic. And the work of our inner judges and resource shifters responds to life’s complexities and changes. The insights from Spiral Dynamics Integral give us a metaview that allows us to see patterns in the human condition that seem similar to patterns in other living systems, like the honey bees. Taking both contexts back to our Professional Associations what can we learn about the nature of change, values and leadership? Firstly we can see that Professional Associations emerge when a group of individual practitioners recognize, that life conditions have evolved where they can protect the standards of their practices, more effectively by forming an association, than by remaining as fragmented individuals. The purpose of the association is to maintain professional standards; ie. enforce conformity to standards. (In Spiral Dynamics Integral this is called the “blue” stage.) As life conditions change, the association generally must evolve to develop professional competencies; ensure that quality standards change to match new discoveries, technologies, territories and customer demands; and shift the association’s orientation from just establishing norms to seeking results and realizing bottom line objectives. So associations create professional development opportunities for members and expand the association’s structure through the creation of committees, hiring staff and/or out sourcing of responsibilities. They invite diversity generators to share their new practices, discoveries, theories, ideas, etc. (In Spiral Dynamics Integral this is called the “orange” stage.) Increasing emphasis on results oriented development can often create the conditions in an association for individuals to emerge as leaders, stars and/or strategists (even manipulators). Also associations may discover that tensions arise between conformity enforcers (who guard the purpose and intentions from the early history of the association) and the diversity generators, who have expanded territory, introduced a competitive spirit and who want change that allows individuals to flourish. At this stage it is typical for associations, to experience the conflicts of two “paradigms” co-existing under the same roof – the one supporting the group, the other championing the individual. This tension will then cause the evolution of the next phase of the association’s life, which will be to embrace the plurality of rules, relationships and opportunities by calling a truce to intra-association conflicts. This stage is often characterized by egalitarian elimination of hierarchies, a profusion of meetings, events, compromises and lack of direction or strategy. (In Spiral Dynamics Integral this is called the “green” stage.) Eventually, if the association does not die from ineffectiveness or inefficiency (because the “green” way of doing business can often imperil its financial assets and/or stability) the diversity generators in the association, who value the association both as a bench marker of quality and competence, and as a cross-roads for leading edge practitioners, cause the shifting of resources so that new systems support a collection of individuals, networked by technology, committed to excellence and highly ethical practice, all of whom recognize such a loose/tight association is in their own best interests as globally connected practitioners. (In Spiral Dynamics Integral this is called the “yellow” stage.) At this stage, where some of the more progressive associations have arrived today, the values from all four “paradigms” have self-organized so that they co-exist – supporting group performance, promoting individual development, and often starting to develop regional interconnections and/or alliances with complementary associations. When we look at the patterns of human emergence, we can surmise that the association is no doubt on a never ending quest. The emergence of alliances (occurring with a few leading edge associations) seems eventually to create conditions where the regional communities of practice merge into global alliances. (In Spiral Dynamics Integral this is called the “turquoise” stage.) So what can associations learn from the spiral dynamic patterns of bees and humans? They can seek the answers to questions like these:
Ultimately , the Association should discover where its learning edge is. With key stakeholders (including conformity enforcers, diversity generators, inner judges and resource shifters) it should assess its cultural values from its blue, orange, green, yellow, or even turquoise stages. With the lessons of Spiral Dynamics Integral a healthy association can learn from the patterns that have made it successful, and identify the new capacities it needs to develop for future emergence. |